Groz-Beckert KG

Newsletter 2 | 2013

The World Wide Web is going textile –
with Groz-Beckert's website relaunch

Since May 1, 2013 Groz-Beckert's website at has had a new and fresh design, with updated and expanded content and functionalities. Alongside fascinating facts about the company, its products and services, the Technology and Development Center (TEZ) and the Academy, the site has a special focus on the sections "Latest News" and "Careers". There's a lot to see and discover!

New technologies becoming increasingly important

The homepage of the old website

After more than ten years, the company's website was starting to show its age. And no wonder – just like the textile industry, information technology and communication are witnessing a continuous stream of new developments. So, for all its international customers, partners, employees, potential customers and all other interested parties, Groz-Beckert decided to bring its web presence up to date.

In view of the increasing number of people using the Internet, the importance of having a web presence is clear. According to a recent study by online specialist Pingdom, in June 2012 there were an amazing 2.4 billion active Internet users worldwide. Back in the year 2000 the number was still comparatively low, at 360 million. In 2012, the world's leading Internet nation, with more than 530 million users, was China.

Great diversity and a consistent concept


In addition to the versions in English and German, the new website is also available in Chinese. There are far more than 200 pages of content, with information about the company and its products in different levels of detail – from brief overviews to detailed technical and scientific information. A creative and visually appealing leitmotif for the new design is provided by images from the latest Groz-Beckert advertising campaign, enhancing the visuals throughout. Textile surfaces and elements here become integral components of natural landscapes and situations. After all, textiles are inextricably linked with many areas of life and industry.

The latest topics and a permanent dialog


With regard to content, the "Latest News" section deserves special mention. In addition to the very latest press releases and event information, this part of the site also provides you with an extensive media library. This is where web users can make targeted searches for animations, videos and brochures and download them – or they can proceed thematically according to their individual spheres of interest, from "Knitting" to "TEZ".

In the "Careers" section, too, the website certainly delivers diversity. Groz-Beckert presents itself as a futureproof employer and provides comprehensive information about careers for school and university students, graduates and the professionally experienced.

Which pages are of particular interest to you? Why not find out right now – at!

Groz-Beckert looks forward to your suggestions and opinions!