At its headquarters in Albstadt, Germany, Groz-Beckert has definitely created a visual sensation: one of the company's buildings now has an imposing-looking textile façade! The huge banner covers a roughly 900-square-meter area, and its dimensions and special design convey Groz-Beckert's passion and expertise where textiles are concerned. Read below about how this eye-catching sight came into being, and about its impressive properties.
“Building 34”, covered with the huge banner, is a new construction. The plan is to connect two buildings at a later stage at the section where the textile is located. Temporary external walls such as those on Building 34 are frequently given a temporary façade, the standard version of which is usually a metal wall and a sub-construction with corrugated-iron paneling. Since this type of solution places only secondary importance on visual attractiveness, Groz-Beckert decided to look around for a more appealing alternative. Since the company manufactures industrial machine needles, a textile solution seemed more than appropriate.
The image on the textile facade is a so-called 'macroworld' from Groz-Beckert's current advertising campaign, in which landscapes made from textiles are combined with photorealistic elements. The motif chosen was that of a paraglider soaring above a textile landscape. The huge image greets visitors to the company's headquarters at Albstadt with the slogan "At home in the Textile World – Welcome to Groz-Beckert", and of course is an eye-catching feature from farther away, too.
The textile facade is made from woven polyester of 1,100 dtex and with a so-called "huckaback weave". This type of weave, used for linen, enables an open grid structure. The entire section of textile weighs around 500 kilograms, is roughly 49 meters wide and 18.6 meters high. It consists of 11 vertical strips which were first welded together for the highest possible seam strength before the process was then repeated for the entire textile.
To enable printing on the surface, it was coated with PVC and then equipped with easy print. The motif was then printed onto the textile digitally by means of the solvent printing method. This technology guarantees very high durability for outdoor printed products, and is used for banners, mega-posters and anything that has to combine large dimensions with robustness. The digital print was given an additional 2-component coating of UV protective varnish, guaranteeing service life of at least five years. The durability of the basic material, in contrast, is guaranteed up to 12 years – making the textile façade more of a permanent than temporary building feature!
The textile facade at Groz-Beckert is among the largest of its kind, and impressively demonstrates once again just how versatile and durable textiles can be. What makes textile facades particularly special is their minimal air and light permeability combined with reliable protection from wind and rain.
The "Textile Facade Project" was realized by the Swiss company Gygax AG – from initial measurement and project planning to technical processing, implementation and mounting. Surprisingly, the biggest challenge of the project was not the sheer size of the façade but the actual mounting procedure – because it required completely wind-free conditions. Even though the weather did not always cooperate during the mounting process for the Groz-Beckert textile facade, Gygax still managed to complete the operation within three days – with very impressive results!